Tag propaganda

North Korean Propaganda: The Beauty Tactic

North Korea recent attempts to change its image in the world should be viewed with caution, according to SAIS student Jaeeun Lee. She identifies several recent examples of North Korea’s use of the “beauty tactic.” By placing beautiful women such as Ri Sol-ju and beauty cheerleader squads at the center stage of their recent diplomatic efforts, she argues that the country is employing a diplomatic façade meant to obscure the reality of the regime.