Toolkit for a Successful Movement: Digital Tools in Taiwan’s Sunflower Movement
In 2014, hundreds of thousands took to the streets of Taipei to protest the Cross-Strait Services Agreement—a free trade agreement between Taiwan and Beijing—believing it would give the Chinese Communist Party (CCP) too much political and economic control over the island. The protesters wielded social media and the internet to communicate, inform and mobilize. These tools did not work in a vacuum, however, and understanding their interactions with conventional media and offline associations becomes crucial. This paper demonstrates how, through one-way and interactive communications, the participants of the Sunflower Movement used digital tools to realize their demands.